While at Cineplex Digital Media, McDonald's Canada entrusted us with the rollout of a fully managed digital menu board solution in all of their restaurants. CDM was the first digital merchandising vendor to be selected to participate in a full country rollout.

The creative included full menu board takeovers (see McFlurry/M&M) as well as short promo videos like this McCafé one we created during the Toronto International Film Festival.

I worked closely with the animators and dev team to concept, design, and optimize the digital menu boards which have been deployed to over 1,000 McDonald’s Restaurants across North America.

Copywriter: Me
Client: McDonald’s Canada
Agency: Cineplex Digital Media