I’m Susan. Raised by immigrants; Cuban by blood, Puerto Rican by birth, Californian by culture. I’m an Art Director based now in Brooklyn that has worked both full-time and freelance for brands, retailers, global ad agencies, experiential ones, tech companies, startups, and production companies in San Francisco, Chicago, Toronto and New York.
The scope of my experience is a mix of print, digital, social, TV, event spaces, virtual experiences, brand design and comic relief while working on deadlines. I'm inspired by 80s jingles, comic books, the smell of eucalyptus and #dadjokes.
FREELANCE CREATIVE / NYC (2020 - present)
Walmart Creative Studio, YouTube, BarkBox, WeWork, Nestle Health Sciences
ASSOCIATE CREATIVE DIRECTOR / NYC (2018 - 2020)
Gyro: Hiscox, EmblemHealth
FREELANCE CREATIVE / NYC (2017 - 2018)
The Marketing Arm: Snickers, Exxon and Mobil, Philips
FREELANCE CREATIVE / TORONTO (2016 - 2017)
Ogilvy & Mather: Tim Hortons, AMEX, Moneris, Dove
Cineplex Digital Media: McDonald's, Bank of Montreal
Nordest Studio: Canada Day, Royal Bank of Canada
Briteweb: Tides
FREELANCE CREATIVE / CHICAGO (2014 - 2016)
Havas: Moen, Sears, Kmart, Hefty, Reynolds
FCB: Cox Communications
Arc Worldwide/Leo Burnett: McDonald’s
Fathom: Hunter, Optimum, Propel
SENIOR ART DIRECTOR / NYC (2012 - 2014)
Fathom: Optimum, Propel, Montenegro
FREELANCE SENIOR AD / NYC
Havas: Hershey’s, Pearle Vision, Charles Schwab
FREELANCE ART DIRECTOR / SF (2011 - 2012)
Doremus: Gorilla Glass
Pearson Foundation: Common Core, Learning Starts
Inferno LTD.: Nokia
Teak: Sony, Disney
EVB: Zynga
ART DIRECTOR / SF (2009 - 2011)
Nice Advertising: Jelly Belly, Crystal Geyser, Togo’s, CA State Parks
JR. ART DIRECTOR / SF (2007 - 2009)
Nice Advertising: Sunsweet, Jelly Belly, Crystal Geyser, Andeluna Cellars
ACADEMY OF ART UNIVERSITY / SAN FRANCISCO (Sep 2004 - Jun 2006)
Bachelor of Fine Arts: Art Direction
UNIVERSITY OF CALIFORNIA, DAVIS / DAVIS, CA (Sep 1999 - June 2004)
Bachelor of Arts: Communication and American Studies
Adobe CS, Layout Design, Branding, Building IKEA furniture
BILINGUAL : fluent in Spanglish
NIMBLE & COMMITTED : will get the job done...FAST
Culinary Arts, Piano, Basketball and Dad Jokes