In collaboration with the Chicago Cubs, Hefty Ultimate Cups hosted "Hefty Flips for Charity" - the largest game of flip cup ever played.

A group of 200 fans - led by Cubs players as team captains - set the world record for the largest game of flip cup, taking place on iconic Wrigley Field. In addition to making flipping history, Hefty donated a total of $40,000 to two charities of the Cubs players' choice.

My role was to brand the event. We went through several fun logo design explorations until finally landing on this one.

Client: Hefty
Agency: Havas Chicago
Creative Director: Ecole Weinstein
Copywriter: Matt Bush