In order to promote and excite customers about the new Minions movie, we created an All Family in-store event called Minion Mania at participating McDonald's. Families could come to McD’s and enjoy great food and enter to win amazing prizes.

We concepted and designed all in-store Minion Mania creative - from register toppers, menu screens, window posters to even a Minion drive-thru experience. We leveraged current Minion assets and also worked with Universal Studios to create new ones.

Copywriter: Marjorie Novotney
Client: McDonald’s
Agency: Arc Worldwide Chicago