American Express Canada was launching their first card targeted at millennials - the Cobalt Card. The creative team came up with a fresh, colorful, fashion-forward integrated campaign featuring social influencers and well-known Canadian athletes.

Direct mail and a new landing page introduced new card members to a world where they can continue living their life and get rewarded for it.

Copywriter: Steve Muzzin
Client: AMEX Canada
Agency: Ogilvy Toronto