Research showed that people feel like they’re on their own when it comes to health care. Government, insurance companies, and hospitals are putting profit first. Health insurance companies overpromise and gloss over the realities their customers face.

We were asked to show that EmblemHealth is different. That they are experienced and committed to improving health care, and that the company and employees not only believe it’s possible but are acting on the responsibility they feel to make it happen.

We created EmblemHealth’s new “Health care for all of us” brand campaign that takes an approach that is real and inspiring and that most importantly features authentic New Yorkers.