How can a cupcake be worth $10,000? In this TV spot, we asked people to decorate their cupcakes with Jelly Belly jelly beans to find out. With over 50 true-to-life flavors to choose from, the decorating possibilities were endless and so was the fun.

We also designed individual Jelly Belly jelly bean posters to hang up on the walls of Jelly Belly headquarters in Fairfield, CA.