Walmart Discovered, a Roblox community with real world shopping capabilities, was launched only last September (2023) and has already grown to 22M visitors today (July 2024).

Walmart has continued to identify new, innovative ways to deepen the relationship with Roblox. This Summer I was brought on to help introduce the Walmart Discovered AR Experience, the first-ever immersive AR experience that allows customers to step inside Walmart Discovered in the real-world.

AR-exclusive elements include monthly quests and free virtual items. Customers can also shop trending UGC and discover indie experiences (made and sourced by Roblox creators).