After only a few months into working on Optimum Cablevisions' Direct Mail business, we were invited to come up with a concept for some new video tutorials. We were met with a a few challenges:

1) Create 25 tutorials in 2 months time

2) Somehow make topics like "How to Connect your Smart Router" and "Creating Your Optimum ID" educational yet entertaining

3) And do it in both English and Spanish

We couldn't do it alone so we partnered up with the talented folks at Brand New School NYC and we did it (and well under budget).

Copywriter: Calvin Lai
Client: Optimum
Agency: Fathom Communications