The team at Walmart Creative Studio set out to reimagine shopping for Gen Z. Our research revealed this tech-savvy generation craves inspiration, not just click-to-shop simplicity. They're increasingly drawn to virtual experiences, immersive commerce, and gamification.

We crafted a social/mobile-first experience brimming with inspiration, discovery, and engagement. Unlike competitors' cookie-cutter virtual stores, we built a vibrant digital world from the ground up: Walmart Realm.

The heart of Walmart Realm lies in our trend-driven virtual shops. We first launched with:

So Jelly: Dive into an underwater wonderland awash in playful, ocean-inspired hues

Y'allternative: Experience vintage Americana reimagined with a moody, mystical twist

Go Chromatic: Step into a sleek, futuristic realm where everything shimmers in chrome

Each world is a visual feast, designed to spark imagination and encourage exploration. We partnered with influencers who authentically inhabit these spaces, driving engagement through creative discovery and gamification.

This project showcases the power of innovative design in transforming retail. It's a testament to how bold visuals and immersive experiences can create a shopping platform that truly resonates with the next generation.

And the icing on the cake? Walmart Realm won the XR Marketing Campaign of the Year (2024). GO TEAM!

Explore WalmartRealm.com to see how we're painting the future of retail, one virtual shop at a time.