In the Summer of 2011, the Governor of California and the state legislature decided to close 70 state parks due to budget cuts.

We hooked up with the California State Parks Foundation and put together a few spots to ask CA residents to defend what's theirs. 

While these PSAs ran, the legislature changed their minds and ended up only closing a handful of parks. I’d call that a win.

Copywriter: Jannie Gerds
Client: San Francisco Parks Trust
Agency: Nice & Company